We spend many hours in focus groups to gain consumer insight into ‘what you actually need’ and ‘how you would like it to work’ in order for it to meet our consumer marketing criteria, which must have 3 key ingredients:
Need2Have, Easy2Use & Cool2Own
However the passion behind our product was actually born out of necessity… like most good ideas.
- During our R & D phases we learned that of the bikers who already owned a bike cover, 79% of you were no longer using it because it was now too dirty, impossibly difficult to clean and now lying in a heap on the floor somewhere.
- You never used them away from home, because they are too bulky to carry and simply not practical.
- 72% of you like to keep your bike clean – but love looking at it, so don’t want to cover it up fully.
- Some Adventure bike riders, travel so light they don’t carry tents just bivvy bags.
That’s how the bikini style bike cover was born, pure practicality from consumer feedback.
Read some of our consumer insights below: